QUESTIONS,
ANSWERED.

Keep it simple. Start with a proper facial cleanser, targeted care for what you want to improve, and daily sun protection. GODS & KINGS™ keeps our part to three deliberate steps: CODE ZERO™ cleanses. DIVINIUM™ is the PM facial serum. SENTINEL™ targets the eye area. In the daytime, finish with a broad-spectrum SPF 30+ sunscreen. We don't make skincare your hobby. We make it a ritual you can actually stick to.

Cleanse → Recode → Defend. Start with CODE ZERO™ on damp skin, rinse and pat dry. At night, apply DIVINIUM™ to the face, then use SENTINEL™ around the eye area. Keep it consistent. That's the whole idea.

CODE ZERO™: morning and evening as needed. DIVINIUM™: evening — it's our PM Bio-Recode Serum and contains Retinyl Palmitate, a vitamin-A derivative. SENTINEL™: use around the eye area as part of your routine. In the morning, sunscreen is the final step.

You can, but your face deserves a cleanser made for facial skin. Traditional soaps and body washes can be more stripping than a dedicated facial cleanser. CODE ZERO™ uses mild cleansing agents including Cocamidopropyl Betaine and Decyl Glucoside, with Glycerin, Aloe, Niacinamide and Hyaluronic Acid to cleanse without making harshness the goal.

Skin isn't one-size-fits-all. Our formulas were developed with a balanced, barrier-conscious approach rather than an aggressive one, but everyone's skin can react differently. If you're sensitive or introducing new actives, patch test first and add products gradually. If you have a diagnosed skin condition or persistent irritation, speak with a dermatologist.

Yes. Use CODE ZERO™ to clean the face before shaving, removing surface oil, sweat and buildup. If your skin feels comfortable afterward, it can also be used as your regular cleanse later in the day. Avoid scrubbing freshly shaved skin — gentle is better.

DIVINIUM™ is our evening facial serum for men who want one serious PM step instead of a shelf full of products. Its oil-based formula combines Retinyl Palmitate, THD Ascorbate, Squalane, Vitamin E and a considered blend of plant oils including Rice Bran, Evening Primrose, Avocado, Argan, Tomato Fruit and Borage. The goal is straightforward: support smoother, more hydrated, healthier-looking skin and help improve the appearance of visible signs of aging over time.

Yes — especially if vitamin-A skincare is new to you. DIVINIUM™ contains Retinyl Palmitate, a vitamin-A derivative. Start with a small amount a few evenings per week and increase frequency only if your skin is comfortable. Don't assume more product means faster results. And use broad-spectrum SPF 30+ during the day.

You don't need an eye product simply because you're a man. We created SENTINEL™ because the eye area has different cosmetic concerns — dryness, puffiness, tired-looking skin and the appearance of fine lines — and some men want to target them directly. If that's you, SENTINEL™ gives that area its own focused step instead of asking one face product to do everything.

SENTINEL™ is designed to support hydration and the skin barrier while improving the look of tired, stressed-looking skin around the eyes. Its formula includes a Ceramide Complex, Panthenol, Squalane, Niacinamide, Caffeine, Hyaluronic Acid and the Matrixyl 3000 peptide pair Palmitoyl Tripeptide-1 + Palmitoyl Tetrapeptide-7. It is cosmetic skincare — not a promise to erase every dark circle or wrinkle.

Enough to do the job — not enough to waste it. Cleanse the face thoroughly with CODE ZERO™ and rinse. For DIVINIUM™, start with a small amount spread in a thin layer over the face. For SENTINEL™, use a small amount around the eye area and tap it in gently. More isn't automatically better.

Some things, like how clean or hydrated your skin feels, can be noticeable quickly. Changes in the appearance of texture, fine lines or overall skin quality take consistent use and time. We don't believe in promising a new face in seven days. Give your routine time, use it consistently, and judge your skin over weeks rather than overnight.

Sunscreen: yes. GODS & KINGS™ does not replace sun protection. Use a broad-spectrum SPF 30+ during the day. Moisturizer: it depends on your skin. DIVINIUM™ contains emollient oils and Squalane, and SENTINEL™ includes barrier-supporting ingredients, but if your skin still feels dry or tight, add a moisturizer that works for you. The Ritual is meant to simplify skincare, not stop you from listening to your skin.

Yes, but don't turn a simple routine into a chemistry experiment. Introduce new products one at a time so you know what your skin likes. Because DIVINIUM™ contains a vitamin-A derivative, be especially careful about stacking multiple retinoids or strong exfoliating products in the same routine. If you're using prescription skincare, follow your clinician's directions.